The Swedish pop duo from Helsingborg is led by Maria Jane Smith and Victor Thell and in 2019 was one of the most played artists on Swedish radio.
SMITH & THELL
The band's country-influenced pop sound, which has been inspired by artists such as Mumford & Son, has meant that the band has achieved international success with songs such as "Forgive me friend", "Hotell Walls" and "Goliath". The band's rising melodies in the form of intensifying chords and acoustic guitars give the listener elements of nostalgia and melancholy. The band has previously won both Swedish and international awards for their music.
The duo, composed of Maria Smith (vocals, guitar) and Victor Thell (vocals, guitar, production), first met one another as young teenagers at a local music event in their hometown of Helsingborg in Southern Sweden. Their debut album Soulprints was released in April 2017 via the Nordic indie label, Playground Music. The follow up international hit single, "Forgive Me Friend", came in November 2018, and led the band to signing its first major label deal with the storied American label, Arista Recordings, a subsidiary of Sony Music Entertainment. Smith & Thell's sophomore album, "Pixie's Parasol" came via Arista Recordings in 2021, and featured the hits "Forgive Me Friend", "Hotel Walls", "Year of the Young", and "Goliath". The duo went on to perform on stages across the world with other artists, including The Head and the Heart, Young the Giant, and Fitz and The Tantrums.
Smith & Thell have simultaneously established themselves as one of Sweden's most sought-after songwriters and producer duos. They won the 2020 Swedish Grammy award for Composer of the Year, and their writing credits for major label artists, including Jennifer Lopez, Ava Max, Martin Garrix, Rauw Alejandro, Gryffin, Alan Walker, Maejor, NOTD, and R3HAB, account for over 3 Billion global streams.
We will carry out our region's most attractive event and try to surpass ourselves every year. The festival is aimed at the general public but also offers companies a good forum to brand themselves in and make new contacts. We want to attract the world's greatest artists and at the same time be able to surprise our audience with an as yet undiscovered talent. Our visitors enjoy themselves and have fun in our fantastic environment and see Malmö from its best side.
By music lovers - for music lovers.
OUR vision
We create a world-class festival with focus on the customer experience. Our festival shall contribute to a better society and a strong region by us being good role models and a positive driving force.
Vi vill genomföra Öresundsregionens attraktivaste event. Och överträffa oss själva varje år. Festivalen riktar sig mot allmänheten och erbjuder företag ett bra forum att visa upp sig och knyta nya kontakter i. Vi vill locka världens största artister och samtidigt kunna överraska vår publik med en ännu oupptäckt talang. Våra besökare njuter och roar sig i vår fantastiska miljö och ser Malmö från sin bästa sida.
Mat, dryck och servering i toppklass.
Av livsnjutare - för livsnjutare.
Do you want to be part of our amazing South Ocean Festival team - get in touch.
We expect you to be a responsible and serious person who is not afraid to work and cooperate with others.
If you are a business owner and want to become a partner and/or secure awesome tickets that your invited guests will love - drop us an email and we'll get back to you.